In today’s competitive world it has become extremely important to differentiate your brand from the rest of the market. It is not easy to catch the eyeballs of the customers to get them interested in your brand in the first place and to have recurring and returning customers you really need to build trust so that they believe in your brand and its story.
So, the companies take part in the trade shows which help them connect with their prospective customers in a personalized manner. However, planning for such shows can be quite hectic where the budget is constantly falling and the demand to increase the returns are escalating.
How to drive traffic to your booth?
It is very easy to register and participate in such shows but in order to actually drive traffic to your booth, you need to have an exclusive design build out so that the attendees are compelled to gravitate towards it. But starting out for the first time, it can be very intimidating to set up a booth and even though you might have done it before, it is not easy to build an eye-catching design or you may not have the time, money or resources to do so in the first place.
So, in such a situation it is always advised to have custom trade show displays. These are custom made and help you narrate your story and the attributes of your brand in a very unique and customized manner. They help you stay on budget and in concept as they are optimized for your needs. These displays take care of the main structure, product layout, flooring, lighting, accessories, furniture, graphics, and all the smallest details.
What are the various types of displays?
There are various types of custom trade show display that the company can opt for but the most common ones are:
Custom Exhibits—these types of exhibits are customized for your needs and can take any shape or structure that you demand.
Rental Displays—these are mostly chosen by the companies if they are running low on budget but still want a high-end look to compete with the big sharks and one can also opt for the standard rental displays.
Double Decks—these displays are ideal if you want to increase your floor size without paying more.
Portable Displays—these are for those who want to save time and money as they are lightweight, tool-free which means they can be built much faster without outside help and do not have any shipping costs.
What is the procedure?
The procedure for getting these displays is rather convenient. You will get the chance to explore the portfolio of various designs to select the one that suits your goals. Once the design and pricing are approved, the agency will start building your booth. The approval proposal along with the graphics and project management is then sent to you for confirmation and you get to see the design before it is shipped to your trade show location. All that you have to do is to visit the booth, attend to the customers and leave graciously.
The custom trade show displays are thus are an effective way to have the best designs for your booth which match your product concept without putting any strain on your budget. By opting for these displays, the companies can have successful exhibit programs, build their brand, reach out to the prospective customers in a personalized way, showcase their products, inform the attendees and have a dynamic experience for your audience.
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