The best – and maybe the only – way to know people for who they really are is to walk in their shoes. It’s always illuminating to see how and why they do the things they do.
For Nimrod Santo, he’s always dreamed of living his best life – going surfing and exploring the world. When his big break came through entrepreneurship, it was quite easy for him to channel it into enjoying life the way he’s always wanted.
For those who don’t know, Nimrod Santo is a professional online entrepreneur and one of the best direct-response marketers out there.
By fusing these jobs, he has been able to achieve a remarkable, if not unrivaled work-life balance. The ease and flexibility with which Nimrod Santo enjoys everything he does is not in the least surprising.
The lingering question however is how Nimrod Santo works around getting everything we see him have and enjoy. Given that this question has been recurrent by colleagues, admirers, and even the media, Nimrod took time to answer it.
Entrepreneurship as a source of income
Santo makes everyone know that entrepreneurship is first and foremost a source of income, even if it a passion for most people. So, he gets a major chunk of his earnings from his businesses.
With money, there’s very little you can’t get. He says that he spends the money to finance his dreams and make the best out of every moment.
Entrepreneurship as a means to an end
He explains the principle of means and ends. To Nimrod, he believes he was made to live to the fullest. And this includes the many surfing exhibitions on the world’s oceans and his journey from continent to continent.
He explains that as the end goal. However, he notes that they won’t be possible without hard work and professional success. And that to him is the means by which he achieves his end goals.
Entrepreneurship as a channel to help others
For Santo, it has also been a lifelong dream to help financially. He’s fulfilling that dream by funding charities and providing financial support to the vulnerable across the world.
That way, he shows that life is worth much more than enjoyment and leisure. Impact and relevance play an important aspect in what Nimrod and indeed everyone should chase in their endeavors.
Entrepreneurship as a medium of learning
In one of his interviews, Nimrod explores his desire for learning. For him, learning is his best outlet for productivity. As an entrepreneur, he gets to meet a whole lot of people.
From investors to clients, start-up builders to professionals, Nimrod Santo gets to relate and share ideas with all classes of people. This, he says, helps him attain his dream of continuous learning.
It’s not shocking to know that Nimrod also learns from leisure. According to him, travel allows you to meet as many people as your job would. Besides, the experience that travel brings, helps him foster business creativity.
Entrepreneurship as a source of fulfillment
Santo also believes that through his work as an online entrepreneur and direct-response marketer, he’s been able to build the soft skills he requires for excellence in any field. Ultimately, he comments on the desire for happiness and fulfillment.
Nimrod Santo believes he’s fulfilled by effectively balancing his surfing desire and the desire to build lasting structures through entrepreneurship.
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