My blog

  • Home
  • About
  • Beach Life
  • Blog
  • Lifestyle
  • Personal Growth
  • Surfing
  • Travel
  • Contact Us

5 Tips For Every Successful Marketing Campaign

July 8, 2019

Whether you’re creating a marketing campaign for the first time or are a seasoned professional, making a campaign succeed isn’t an easy task.

With so many different elements in just one marketing campaign, it’s not always easy to know what you should and shouldn’t be doing, and what you should prioritize.

On the internet, there’s a lot of conflicting advice about what you should do to succeed that can leave people feeling so overwhelmed that they go with their gut instinct.

This is the worst thing you can do, however, as it can ruin your hard work and be a costly business expense with no ROI.

With that in mind, we thought we’d strip it back to basics and provide you with the five tips you must follow if you’d like your marketing campaign to be successful.

Create A SMART Campaign Goal

One of the most crucial parts of creating a successful marketing routine is having an end goal.

In fact, Digital Authority Partners reports that 60% of successful marketers create goals, compared to just 14% who find success without them.

Even those who do create goals may do so informally, without putting the required effort into really understanding what you hope to come from the campaign.

This is where the SMART method comes in, and provides you with everything you need to comprehensively understand the outcome of said campaign.

Within this method, you are made to think about how realistic the goal is, and how you can measure the outcome.

It also forces you to think about a specific start and end date, which will make you less likely to continue the campaign indefinitely and may lead to faster success.

In addition to this, having a critical look of your marketing campaign allows you to think about any changes you may need to make in advance before any costly mistakes are made.

Put The Audience Above Conversions

When running a marketing campaign, it can be easy to focus on producing content that is in line with your sales funnel and increases conversions.

Even if this is the goal of your marketing campaign, however, it’s not wise to focus solely on this sales pitch as consumers can often tell and are quickly turned off by this.

In the Content Marketing Institute’s 2018 report, 90% of top-performing B2B content marketers said that you must put the audience’s informal needs first.

Essentially, this means you should focus most of your marketing content on educating readers and offering them solutions to the problems they are experiencing.

This doesn’t mean that you can’t use your campaign to promote products or services at all, however.

It’s generally recommended that about 80% of the content you produce doesn’t directly promoting your products.

This leaves around 20% of your marketing campaign content available to be used to entice people towards your sales funnel.

Utilize SEM

In the marketing world, most people rely on SEO for the search engine component of their strategy.

Due to the fact that it can take some time to build up and tends to take a lot of time away from other projects, however, it may not be the best option for a campaign.

To be successful, it’s worth utilizing SEM to bring the webpage you want attention on to the top of Google search results for certain keywords.

Considering Google accounts for 63 percent of U.S desktop search queries, having this in place is almost vital during a campaign.

If you’re conducting a longer marketing campaign that lasts more than six months, utilizing SEM alongside SEO to cover all bases could yield even more successful results.

Use Influencers In Your Campaign

One of the considerations you’re likely to have during the planning process is how you’re going to spread the message of your campaign.

Nowadays, most people use online influencers as opposed to celebrities, with the most popular platform for promotion being Instagram.

This is largely due to the high ROI received, with businesses experiencing impressive returns of up to $10 for every dollar spent on this kind of marketing.

One of the reasons for such a large ROI is that influencers already have audiences that are more engaged than that of celebrities.

This audience also trust the influencer and are ready to support them by purchasing or supporting the same things the influencer does.

When doing this, it’s important to make sure you’re varying up the people you choose to go with.

It’s not necessarily the most photogenic people or the ones with the most followers who receive the highest engagement rates, after all.

Personalize Marketing Materials

In the technology era we’re living in, most people are aware of what marketing is and how companies use this.

If you’re continuing to post generic campaigns that aim to please the masses instead of making them personalized, you risk reaching a disengaged audience who have no interest in using your products or services.

In fact, ComboApp reports that 52% of consumers would go as far as to switch brands if a company doesn’t personalize communications to them.

The good news is that this doesn’t have to be difficult.

All you need to do is group together different customer behaviours on an analytics software, and tweak your marketing materials slightly to suit these people.

Just taking the time to have a few different ones can really make all the difference in captivating an engaged audience and increasing conversions.

Summary

Creating a successful marketing campaign definitely takes time, energy and a lot of planning.

It isn’t the easiest part of running or managing a business, but when done right, the results make it all worth it.

To be successful, you essentially need to put as much effort into the marketing campaign during and after you have launched the campaign that you did beforehand.

This includes integrating different marketing techniques like SEM and influencer marketing, as well as using the analytics to determine ways of improving the campaign down the line.

Although it’s not easy, with these five tips you should be well on your way to creating a successful marketing plan of your own.

For more tips like this, check out the Mavericks Invitational blog category here!

0 Shares

· Blog

About Us

Surfing is life, and life is surfing. Marvericks Invitational is the world's biggest surf competition. And although we don't actually run this competition - we use the name to talk about all things beach-lifestyle. I'm James and the other writers on the site are Jarred and Melissa. We work as a rad team! :) Read More…

Get the Latest Surf and Travel Info

Contact Us

Recent Post

5 Reasons You Never Want to Get Convicted of a Crime

December 6, 2021 By Surfer Dude

  It goes without saying that most people don't set out with the intention of being a criminal. After all, jail doesn't sound like a good time for most people. However, despite people's . . .

Read the Post

Talkspace Answers: When is it Okay To Re-enter the Workplace After COVID-19?

January 7, 2021 By Surfer Dude

The world has resumed its most economical recovery activities amidst the second wave of coronavirus infections. For the last year, it has experienced one of the worst health and economic scenarios. . . .

Read the Post

Tech Giants Who Are Hard to Ignore

October 10, 2022 By Surfer Dude

Tech giants like Facebook, Google, Online Casinos Real Money USA, Amazon, and Apple continue to dominate their respective industries. What makes them so successful? And why should they matter to . . .

Read the Post

A Guide to Travel Photography for Beginners

September 8, 2021 By Surfer Dude

It's an art or an application of capturing durable pictures or images. With the means of light, or using an image sensor electronically, or chemically photographic film with a light-sensitive . . .

Read the Post

3 Tips to Choose a Great Music Track for a Travel Video

December 26, 2018 By Surfer Dude

Are you trying to pick out a great music track to add to your travel video? It can be more difficult than it sounds, and looking at the many options that are available you may be struggling to figure . . .

Read the Post

Things You Should Know Before Visiting the Amazon

June 26, 2019 By Surfer Dude

Visiting South America and not exploring the great Amazon is like going to the Louvre and not seeing Mona Lisa. It’s a completely unique experience that will leave a tremendous impact on the way you . . .

Read the Post

5 Tips for Business Owners

June 3, 2020 By Surfer Dude

If you're looking for new ways to increase your business' customer base, profits and revenue, continue reading to discover a few invaluable tips for business owners. Which will help your business grow . . .

Read the Post

Key Things To Consider Before Buying a Travel Insurance

August 20, 2019 By Surfer Dude

Travel insurance is one of the primary requirements of your trip that you would not want to miss out on. Many people skip buying travel insurances to save their money. However, they soon realize that . . .

Read the Post

Facebook

Surfing Lifestyle

About Us

Surfing is life, and life is surfing. Marvericks Invitational is the world's biggest surf competition. And although we don't actually run this competition - we use the name to talk about all things beach-lifestyle. I'm James and the other writers on the site are Jarred and Melissa. We work as a rad team! :) Read More…

Latest Post

  • Exploring Post-Divorce Petitions In A Nutshell
  • 4 Tips For Frequent Travelers
  • Canine Skin Conditions
  • Beach destinations in the Caribbean
  • A Celebrity Vacation: The Ultimate Travel Guide To Montecito

Let’s Connect

  • Email
  • Facebook
  • Instagram
  • RSS
  • Twitter

Copyright © 2023 · Simply Pro by Bloom Blog Shop.