JD.com, one of China’s largest growing e-Commerce and B2C store, has successfully initiated the JD Stock Material Center, the first of its kind in the region. JD Stock will bring about IPR Protection. The online store initially concentrated on selling high-quality and authentic products. The company now tightens its policy on copyright protection; hence it has already started its first royalty-free stock images. JD.com is helping its clients come up with unique images made up of different fonts and images. JD Stock Material Center is employing AI technology to identify and classify images and texts.
Merchants now have free access to the Stock Center and can promote their products on the platform. The platform is allowing merchants to select and use hundreds of images and fonts yearly. However, the development of the RMB requires users to adhere to copyright laws during the design. According to JD.com’s Retail Vice President, the company’s commitment to safeguarding users’ copyrights is paramount. The JD Stock support team is also on standby to help users get materials that suit their needs.
The Stock Material Center houses more than 100 million images for merchants and Key Opinion Leaders (KOL). However, users should defend their copyright in the eCommerce industry. JD.com looks forward to creating an efficient visual material network for all its clients. According to Richard Liu, strengthening of eCommerce systems is through copyright protection. For instance, inventions, trademarks, and intellectual property need patents to encourage bright minds to keep inventing.
The establishment of JD.com was by Richard Liu, who later became the Chairman and CEO of the online store. The Renmin University graduate, Richard Liu, established his first business in 1998, 2 years after graduation. Richard came up with the 360 Buy, which later became JD.com, and started selling electronic appliances offline. The 2004 SARS pandemic brought new challenges that forced Richard Liu to re-strategize, and the company primarily had to sell online as people opted to stay indoors and avoid shopping. After successfully trading online, he decided to convert his offline retail business to a strictly online store.
Richard Liu started offering comprehensive logistic services to customers in 2007. The logistic services were adequate to the extent he was able to cover almost every part of China. Following the acquisition of 15% of its shares by Tencent Holdings and its first IPO in 2014, 360 Buy got a new name, JD.com. JD.com also diversified its products to include computers, digital products, appliances, books, garments, household items, and digital products. The products are all available to buyers through the company’s mobile application and website.
Over the years, JD.com has expanded to employ more than 284,000. The company sells its products through wholesale or retail, directly to its customers or through multiple vendors in the region. Thanks to its efficient logistics and cutting-edge technology, especially AI applications, JD.com has become a global brand. According to Richard Liu, the company looks forward to expanding its operations and serve its vast customer base effectively.
JD.com founder, Richard Liu, grew in abject poverty in a rural village in China. After his sociology degree at the Renmin University, Richard successfully pursued an MBA from China Europe International. While still at Renmin University, Richard attended classes for computer programming sessions, becoming a populous computer genius after completing the part-time studies. His skills and expertise saw his employment at Japan Life, where he climbed the leadership ladder to become the company’s Computer and Service Director. Since he had entrepreneurial passion, he left his employer to start his offline venture, 360 Buy. With passion, commitment, integrity, and dedication, the business grew to full scale in five years.