Mom and pop stores on Main Street used to be able to thrive back in the day as everyone did their shopping locally most of the time. With the invention of the internet, this is no longer the case. If your business is solely brick and mortar, surviving can be tough. Some people choose to shop online as it is convenient and they never have to leave the house in the process. Here are some ways to incorporate technology into your business regardless if it provides goods or services.
Create a Website
You don’t have to have the fanciest website to bring in new customers, but it wouldn’t hurt if it looked like it was created by someone who knew what they were doing. Build a website for your business, even if it currently just has the basics. You can always keep on adding more to it over time. Just be sure to tell people on the website about what you can provide them and why they should choose to go with you. After all, if you don’t have a website, you are losing out on potential business as nobody uses phone books any longer. It is all about having a presence online.
Go All-In on Social Media
By creating an account for your business on all major social media sites, you are essentially getting free advertising and marketing. This will bring in more customers than having a billboard down the street. You can literally reach thousands of people from all over the globe with a couple of creative posts on Facebook or Twitter. All it takes is a bit of time and soon enough you will be updating your social media once a day as it will just become routine.
Use the Best Software Out There
Are you still plugging all your business information into that ten-year-old laptop? Once that laptop stops working, you will be up the creek without a paddle. Instead, you should look into business software that you can use anywhere in the world and off of any device. You will never lose your data this way. It would be best if you contact a FinancialForce consultant and they can guide you into finding the right software for you that will manage your bookkeeping, customer relations, and keep track of all of your orders.